Kalyan Jewellers Launches Gold4India Initiative to Reduce Gold Imports by 5 Tonnes
The four-pillar initiative focuses on old gold exchange, gold monetisation, community outreach and wider adoption of 18K jewellery to encourage domestic gold recirculation.
Kalyan Jewellers Launches Gold4India Initiative to Promote Gold Recirculation
Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.
Bhima Gold Launches Diamond Jewellery Festival Across Stores
Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.
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